I am here to help you grow a strong, authentic, and recognizable brand.

 

Becka Parent, APR, MBA

I am a communications, branding, and public relations professional.

I created Becka Parent Brand + PR to partner with mission-driven clients who are passionate about their work and committed to developing authentic connections with their customers. My job is to help clients grow their brand and build community by using strategic communications, inspiring stories, and engaging visuals.

In addition to my marketing and communications experience, my career path also includes roles in finance, strategic planning, business development, and market analysis. I marry the worlds of pivot tables and P&Ls with a studio art degree and creative spirit to give clients beautiful work and meaningful outcomes.

I look forward to learning more about you!

-Becka Parent, APR, MBA

My Services

  • Reach new or existing customers, strengthen your brand, and keep stakeholders engaged with solid storytelling and relevant content across all platforms, including web, print, social, and more.

    As a content writing professional, I work with clients and subject-matter experts to develop customized messages for your audiences. My diverse writing portfolio includes employee benefit and human recourse guides, health and wellness blogs, messaging complex financial information, board communications, business plans and grants, and marketing and advertising copy. 

    I provide high-quality content using search engine optimization (SEO) best practices. My services include, but are not limited to: 

    Employee communications

    Marketing and advertising copywriting 

    Website content

    Blogs 

    Speechwriting 

    Donor and community outreach communications

  • Do you have a big project coming up, or are staffing storages leaving you in need of short-term, experienced help?

    I provide professional marketing and communications support for weeks or months, or clients can choose to keep me on retainer to call upon me as needed.

    I have experience stepping into various organizations needing general marketing and communications support and helping the team on day one. I work with standard industry tools such as Adobe Creative Suite, Constant Contact, Canva, LucidPress, several CMS and social media platforms, video editing software, and more. I quickly acclimate to new roles and work side-by-side with your team to keep you/your organization on track and meeting deadlines.

Clients

A Proud Member Of:

Professional Credentials

What My Clients Are Saying

“I really enjoyed working with Becka. She brought a terrific level of expertise and experience to our table.”

— Jonathan B. Kruskal, MD, PhD, FSAR, FACR, Chair, Department of Radiology, Beth Israel Deaconess Medical Center

 

“Becka has been wonderful to work with. She is always professional, dependable, and creative in her approach. She has been engaged and enthusiastic about our work and work product. She asks very thoughtful questions and makes appropriate suggestions and recommendations. She is skilled in what she does and has been a delight to work with. I can recommend her without hesitation.”

— Riki MacKillop, Senior Special Project Manager, OBGYN, Beth Israel Deaconess Medical Center

 

“Going into the project, we knew that we needed a professional to navigate tv, radio, and print communications. Becka handled it flawlessly and got our message out to a broader audience than we had ever imagined. We are exceptionally pleased.”

— Jasper Walsh, Beer Sales Manager, Maine Distributors

 
 

“Having Becka in place to help cover my maternity leave put my mind at great ease. She is professional, reliable, and I knew she'd do a great job. My transition back was smooth thanks to Becka's work over the past few months. If I have the chance to work with her again, I'd jump at the opportunity!”

— Erika Carbone, Communications Manager, OBGYN, Beth Israel Deaconess Medical Center

 

“Becka was a joy to work with. She asked very good questions to get to the end product we wanted.”

— Donna Hallett, Chief Administrative Officer, Department of Radiology, Beth Israel Deaconess Medical Center

 

“Becka has proven expertise in marketing, public relations, and communications. She uses this expertise to maximize the products we produce for our partners. I had minimal knowledge of marketing and public relations strategies. Becka not only guided me to success, but she also taught me basic marketing and communications skills to take our products further. She crafted our strategic marketing plan that we continue to use today!”

— Angela Fileccia, LCSW, Director, Healthy Life Resources

 

“Becka was very responsive and was able to take the hodgepodge of items I gave to her and make it into a very aesthetically pleasing marketing tool. Her turnaround time was quick. It's always a pleasure working with Becka.”

— Danielle Abbott, Founder, Danielle Abbott Coaching